Shot Matic Blog

Insights for
Devs Who Ship

Case studies, ASO guides, and hard lessons from indie makers who figured out distribution.

Latest posts
Chrome
Spec
Bible
The Complete Chrome Web Store Screenshot Spec — Every Size, Every Slot Explained
440×280px tile, 1280×800px screenshots, 1400×560px marquee banner. When each is required. What the top extensions put in each one.
4,753
Posts
Analyzed
We Read 4,753 Reddit Posts About Indie App Launches — Here's the Pain Map
r/vibecoding, r/SideProject, r/ChromeExtensions. Distribution is pain #1. Screenshots are pain #2. Nobody talks about this enough.
ASO
+30%
CTR
The 5 Screenshot Mistakes Killing Your Chrome Extension Conversion Rate
Plain logo on white background. No text overlay. Wrong dimensions. Missing marquee banner. Here's what the top 1% of extensions do differently.
Product
Hunt
Launch Kit
Product Hunt Launch Checklist: Images, Timing, and What Actually Gets You Featured
Thumbnail vs gallery image specs. When to schedule your launch. Why the first 2 hours matter more than the rest of the day combined.
$0
$2k
MRR in 60 days
$0 to $2k MRR: How a Gumroad Creator Fixed Her Listing Images and Tripled Sales
She had a great product. The cover image looked like it was made in Microsoft Paint. Here's the before/after and the 4 changes that drove the revenue jump.
BetaList
VS
Product Hunt
BetaList vs Product Hunt: Where Should You Launch First (And What Images Do You Need)?
Different audiences, different asset requirements, different conversion behaviors. When to use each — and why sequential launches outperform simultaneous ones.

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